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is the private podcast that teaches entrepreneurs and service providers how to market like brand founders — not algorithm chasers. Learn how to reinvent your marketing, refine your brand, and elevate your content strategy so you become The Industry’s Choice. If you want to be the name your niche thinks of first, your next marketing era starts here.Why You’re Not the Celebrity of Your Niche (Yet): Understand the identity gaps, marketing patterns, and brand signals that keep you “well-liked” instead of industry-defining.
See the difference between attention and authority so you stop chasing random viral efforts and start building intentional marketing strategies that makes sales.
Learn the tangible business shifts that happen when your presence leads your niche.
The 10 things that celebrities of their niches focus on that turns everyday content into marketing that positions you as The Industry's Choice.
Move through the six stages every founder experiences when stepping into their next marketing era — and understand how to navigate each stage without stopping your business.
Learn how to reveal your marketing reinvention, express it consistently, and build a brand world your audience wants to be part of.
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